Social media is constantly being updated—so you should be, too. Here are 5 of the top social media news stories from this week that you don’t want to miss.
1. TikTok’s looking to extend their video length to 3 minutes
Do you think 15 seconds is too little to show off your talents on TikTok? Worry no more as TikTok is rolling out the ability to upload videos of up to 3 minutes, a huge increase from their current time limit of 60 seconds (stringing four 15-second segments together). This rollout is yet to come for most of us as the app has currently given early access to only a few users. While short 15-second clips are super quick and easy to consume, the longer videos can also get great results in the form of tutorials, how-to-guides, and expanded promos, among other things.
2. LinkedIn’s ‘Sales Insights’ is set to show more market data.
What better way to make use of a vast professional database than to help businesses understand trends, key business opportunities, potential contacts, market data, and so much more? This is where LinkedIn’s ‘Sales Insights‘ tool comes in. According to LinkedIn; “Sales Insights gives you clear visibility into the size and fast-growing nature of specific departments, functions, and accounts so that you can accurately plan your sales strategy in order to point your sales teams to the right accounts and drive more revenue.” Sales Insights will also provide a real-time overview of business data to identify opportunities and boost your efforts
3. Instagram to allow up to three guests on Instagram Live for Indian users.
Good news for those of you that want to invite more than one guest to their Instagram Live, because Instagram now lets users go live with three people at a time! Instagram Live views have grown by over 60% in India throughout 2020, so it makes sense why Instagram made the push in India first. By inviting more people to IG live, creators get a big opportunity here to expand their reach and engagement. We can’t wait for the broader rollout of this feature!
4. Twitter shares top twitter campaigns from 2020.
As we’re inching towards the end of 2020 (thank God!) now is the time to look back on some of the top Twitter campaigns from this year. Navigating social media in 2020 was no easy feat, but a lot of brands managed to tweak their strategies and deliverer innovative (and COVID-19 driven) campaigns. Brands like Uber, Airbnb, and Ben & Jerry’s made it to the list of top 10 Twitter campaigns this year. See the full list here.
5. Facebook is all set to combat COVID-19 vaccine misinformation.
With the news of COVID-19 vaccines coming out soon, Facebook announced new measures to eliminate vaccine misinformation to keep people safe and informed about COVID-19. As explained by Facebook; “Given the recent news that COVID-19 vaccines will soon be rolling out around the world, over the coming weeks we will start removing false claims about these vaccines that have been debunked by public health.” The false claims include but are not limited to the safety, efficacy, ingredients, or side effects of the vaccines.